ABOUT ME

My Story

My journey to Product Management began with a love for creating tangible, meaningful products. I studied Industrial Design at California State University, Long Beach, where I honed my skills in building solutions that bring efficiency, convenience, and comfort to people’s lives. After starting my career as a graphic designer, I quickly discovered a passion for managing the end-to-end product lifecycle, blending creativity and strategy to drive impactful projects. Over time, this path led me to Product Management, where I thrive on solving complex challenges and delivering innovative solutions.

Outside of work, I’m a bit of a bookworm, with a love for science fiction, biographies, and topics like technology, archaeology, ancient civilizations, and psychology. I enjoy crafting handmade items, exploring historic architecture and art history, and spending quality time with my family and my dog, Miffy. Music is another passion of mine—whether it’s classical, jazz, or Chinese songs, there’s always a soundtrack to my day.

Originally from Taiwan, I’m bilingual and still love visiting a few times a year to reconnect with my roots and family. Travel is a big dream of mine, and I hope to one day explore Egypt, Inner Mongolia, and Germany. Whether it’s building a product, a craft, or a memory, I find joy in the act of creation and connection.

Work Experience

A skilled Hardware Product Manager with over 8 years of experience in consumer electronics, specializing in hardware-software integration and IoT products. Expertise in full product lifecycle management, strategic road mapping, and market positioning, combined with a strong foundation in product design and creative problem-solving. Adept at leading cross-functional teams, fostering supplier collaboration, and delivering innovative, customer-focused solutions on time. Demonstrates a passion for leveraging data to uncover market needs and drive business growth.

NZXT, Inc.

Product Manger, Monitors & Keyboards

As the Product Manager for keyboards and monitors, I led the end-to-end lifecycle for hardware products, from ideation to market launch. This role involved defining product roadmaps, conducting user research to understand consumer needs, and collaborating with cross-functional teams to deliver innovative, high-quality products that meet market demands.

Product Manager, Air Cooling & PC Lighting Accessories

As a Product Manager for NZXT’s Air Cooling and PC Lighting Accessories, I focused on managing product lines like the HUE 2 Ecosystem and Aer Fans delivering innovative solutions that enhanced the PC-building experience for gamers and creators.

Jan 2021 - Jan 2025

Nov 2017 - Dec 2020

LOLLICUP

NZXT is a leading brand in the gaming and PC hardware industry, specializing in innovative, high-performance products that enhance the gaming experience. Known for its sleek designs and user-friendly software, NZXT delivers cutting-edge solutions, from custom PCs and components to intuitive software like CAM, empowering gamers and creators worldwide.

As the Design Manager at NZXT, I built and led a creative team from the ground up, driving strategic branding initiatives and delivering impactful design solutions to support product launches, marketing activities, and software development. This role required close collaboration with leadership and cross-functional teams to ensure cohesive brand representation and user-centric design.

Design Manager

Jan 2015 - Dec 2017

  • Successfully launched a new line of gaming monitors, leveraging my expertise in display technologies and UX/UI design to create a seamless user experience.

  • Introduced data-driven decision-making processes, improving product-market fit and reducing time-to-market for keyboard and monitor products.

  • Built partnerships with hardware suppliers in Asia, using bilingual communication skills to drive efficient negotiations and production processes.

  • Positioned NZXT as a strong competitor in the gaming monitor and keyboard market by identifying and capitalizing on emerging industry trends.

  • Led the development and launch of the HUE 2 Ecosystem, setting a new standard in RGB lighting solutions and achieving record sales in its category.

  • Improved product usability and customization features by incorporating feedback from gamers and PC builders, resulting in a 20% increase in customer satisfaction ratings.

  • Streamlined development timelines by fostering collaboration with global suppliers, achieving faster product iterations and on-time market launches.

  • Contributed to NZXT’s reputation for innovation by driving forward-thinking strategies in lighting and cooling solutions.

  • Established and managed a Creative Team of 5 designers and 4 freelancers across Los Angeles and Taiwan, creating streamlined processes that improved asset production efficiency and set design standards across global operations.

  • Collaborated directly with the CEO to define and implement the company’s branding, including the creation of the brand language, logo, foundational assets, and supporting materials for a cohesive brand identity.

  • Revamped the company website, designing a new layout that improved user accessibility and product category clarity, while ensuring alignment with the updated brand identity.

  • Designed and supported the first iteration of the CAM software UX/UI, delivering a polished and intuitive user experience that set the foundation for NZXT's software ecosystem.

Lollicup USA is a leading manufacturer and distributor of beverage and foodservice products, specializing in eco-friendly disposable items and specialty beverage ingredients. Known for its brands like Karat® and Tea Zone®, the company serves a diverse clientele, ranging from small businesses to national restaurant chains.

Graphic Designer

Apr 2013 - Jan 2015

As a Graphic Designer at NZXT, I created impactful visual assets for product launches, web design, software UX/UI, and events. My work aligned with NZXT’s innovative brand identity and supported marketing and product development initiatives.

Graphic Designer / Marketing Coordinator

Dec 2012 - Apr 2013

Designed and implemented marketing strategies for events and product launches, including creating promotional materials, media kits, and product packaging. Developed and distributed press releases, and collaborated on branding and marketing literature to drive engagement and visibility.

Prime-Optic Electronic Tech, Inc.

Project Manager

May 2006 - Dec 2008

Served as the primary liaison with vendors in China, managing supplier relationships and ensuring seamless communication. Oversaw project timelines and coordinated with municipal clients to deliver customized LED lighting solutions tailored to city needs. Led R&D efforts to identify and develop innovative, cost-efficient products, ensuring on-time delivery and alignment with project goals.

Prime-Optic Electronic Tech, Inc. is a startup specializing in importing LED lighting solutions for urban infrastructure, including streetlights and other city-related applications. The company focused on collaborating with factories in China to deliver innovative, cost-efficient, and energy-saving lighting products for municipal projects.

Tricon Design

Tricon Design is a creative agency specializing in brand development, graphic design, and a variety of design solutions. The agency partners with clients to deliver impactful visual identities and creative assets that align with their business goals.

Graphic Designer

May 2003 - Nov 2004

Developed a wide range of creative assets tailored to client needs, including graphic designs, flash animations, logos, and branding materials. Worked closely with clients to ensure designs aligned with their vision and business objectives.

Skills Toolkit

Business Strategy

Product Roadmap Development
Market Positioning
Cross-Functional Collaboration
P&L Management

Market & User Research

Consumer Insights
Competitive Analysis
Voice of Customer (VoC)
Data-Driven Decision Making

Product Lifecycle Mgmt

End-to-End Product Development
Supplier and Vendor Management
Agile Project Management
On-Time Market Delivery

Leadership & Team Building
Creative Problem Solving
Effective Communication

Building and managing cross-functional teams
Driving collaboration and shared vision

Using design thinking to address challenges
Innovating solutions for products and processes

Bridging technical and business teams
Advocating for users and aligning stakeholders