PRODUCT MANAGEMENT
Explore the innovative products I’ve helped bring to life, from concept to launch.
My work focuses on combining strategy, creativity, and data-driven decisions to deliver impactful solutions.
Function Gaming Keyboard
Precision-engineered keyboards designed to deliver speed, durability, and customization for every gamer’s unique playstyle.
Canvas Gaming Monitors
Our gaming monitors are designed for performance, aesthetics, and flexibility, empowering users to create their ideal setup.
HUE 2 RGB Ecosystem
A versatile RGB lighting ecosystem designed to give PC builders complete control, unmatched customization, and seamless integration for a personalized setup.
Coming Soon!
FUNCTION GAMING KEYBOARD
I led the development of NZXT’s gaming keyboard lineup, delivering high-performance, durable, and customizable solutions that meet the unique needs of modern gamers. By segmenting users into distinct personas and creating a tiered product roadmap, we delivered keyboards that combine cutting-edge technology, thoughtful design, and exceptional value.
Understanding Gamer Needs
Precision, Performance, and Innovation
Through research and market analysis, I identified four key user personas to guide product development:
Performance Users: Value durability, quality key feel, and affordability for casual gaming and productivity setups.
Premium Enthusiasts: Demand responsive switches, hot-swappable options, and flexible wired/wireless connections for competitive and multi-device use.
Elite Gamers: Seek top-tier performance, customizable actuation points, and premium build quality, combining in-game precision with a superior typing experience.
Design-Conscious Users: Want aesthetically pleasing keyboards with RGB lighting and form factors that fit into clean, modern desktop setups.
Phase 1: Focus on the mid-tier Premium keyboards to build volume and brand credibility, prioritizing wired models with advanced features.
Phase 2: Introduce Elite keyboards with exclusive switch technology, exceptional build quality, and top-tier features.
Phase 3: Expand the Performance tier to offer budget-friendly, high-quality solutions for casual gamers and entry-level users.
This phased approach balanced user demand, cost efficiency, and technology integration to drive growth and market adoption.
A Strategic Path to Market Leadership
The roadmap was designed to establish a strong presence while scaling efficiently:
Key Results & Impact
Revenue Growth: Exceeded revenue targets: Gen 1 ($1.15M, 2x target) and Gen 2 ($1.4M, 1.75x target).
Product Development Efficiency: Completed Gen 3 development 2 months ahead of schedule with streamlined processes and faster issue resolution.
Operational Improvements: Achieved closer collaboration with suppliers, gaining exclusive switch technology for upcoming products.
Future Roadmap: Completed 3-year product category planning, targeting 0.5% market share within 4 years.
Rebuilding Sales and Market Position
Product Review Highlights
Coming Soon!
Challenge: Gen 1 lacked quality, while Gen 2 faced limitations due to tooling and misaligned pricing. Breaking into retail channels also proved difficult due to lower margins.
Solutions: Lowered MSRP to align value with customer expectations.
Conducted sales training for regional teams to better position products with the right audiences.
Optimized BOM costs for Gen 3 planning, streamlining features and leveraging a platform approach to share components across models.
Understanding Target Consumers
Challenge: Early product launches lacked clear segmentation, leading to mismatches between features and price tiers.
Solutions: Lowered MSRP to align value with customer expectations.
Developed a three-tier strategy: Performance (<$100), Premium ($100–$199), and Elite ($200–$300).
Pinpointed user priorities: speed, durability, hot-swappable customization, and RGB personalization for higher-tier models.
Tailored features like polling rates, switch options, and materials to match user needs in each segment.
Supplier Collaboration and Strategy Shift
Challenge: Low production volumes and insufficient supplier support for firmware and technology limited growth and margins.
Solutions:
Focused on mid-tier volume models to drive scalability before introducing elite products.
Partnered with key suppliers, securing exclusive switch technology and quarterly updates to stay ahead of market trends.
Adjusted the product mix to focus on wired models, aligning with the 3:1 demand ratio for wired vs. wireless keyboards.
Newest Magnetic Switch Technology with adjustable actuation.
CANVAS GAMING MONITOR
From concept to launch, I led the creation of NZXT's gaming monitor lineup, delivering innovative solutions that catered to diverse user needs and redefined the desktop gaming experience. With a focus on design, performance, and adaptability, these monitors quickly became a key driver of growth and customer satisfaction.
Designing for Every Gamer
Redefining the Desktop Experience
Understanding that every gamer is unique, we developed user personas to guide product decisions. These insights shaped our design, features, and configurations to meet diverse needs.
The Standard Gamer: Focused on affordable, compact setups for casual gaming.
The Multi-Tasker: Balancing gaming and productivity with clean, organized setups.
The Immersion Enthusiast: Prioritizing wide-screen panels for immersive experiences.
The Entertainment Center: Combining multiple screens for gaming, productivity and streaming.
Introduced a tiered product line to cater to different user budgets and performance needs.
Focused on rapid launches, leveraging supplier collaboration to bring products to market three months ahead of schedule.
Designed for longevity by aligning new product tiers with lifecycle pricing trends, ensuring sustained market competitiveness.
A Strategic Vision for Innovation
The gaming monitor roadmap spanned five years, with clear milestones.
Key Results & Impact
Revenue Growth: Achieved $5.29M in the first year, doubling the initial revenue goal of $2.62M.
Increased Attachment Rates: Boosted system-to-monitor attachment rates from 5-8% (3rd party) to 15-20% with NZXT branded monitors.
Early Launch Success: Delivered products three months ahead of schedule, exceeding expectations.
Margin Improvements: Negotiated cost reductions with suppliers over the product lifecycle, increasing margins by 10% while remaining competitively priced.
Navigating Supply Chain Constraints
Product Review Highlights
"The Canvas 27Q is an excellent debut from NZXT into the display market. While its lack of image quality controls may turn off some content creators, the other elements it brings to the table such as an attractive design, great color performance, and exceptional motion clarity will appeal to even the most demanding of gamers."
"The NZXT Canvas 27F adheres to the same design goal, good clean fun at a low price. Though the monitor doesn’t offer any extra contrast for HDR content, it delivers top-shelf gaming performance, solid build quality and very accurate color for an impressively low price. For budget systems, it’s a great choice."
"NZXT's first foray into monitors is a successful one, as the Canvas 32Q Curved impresses with its handsome design and low input lag."
4/5
4.5/5
4/5
Challenge: Limited supplier options for gaming monitors made differentiation and cost competitiveness difficult.
Solutions:
Built strong supplier relationships, securing better pricing and shared goals.
Conducted cost optimization analyses, including bulk purchases to meet supplier MOQs while maintaining better margins.
Differentiated through exclusive CAM software features, offering preset profiles for gaming and productivity to enhance usability.
Market-Specific Timing
Challenge: Supplier-dictated panel updates created challenges in aligning product launches with market demand.
Solutions:
Conducted in-depth market research to identify pricing trends and technological waves.
Planned tiered product launches, ensuring older models remained competitive while introducing new technologies.
Established quarterly reviews with suppliers to stay ahead of panel release timelines.
HUE 2 RGB ECOSYSTEM
The HUE 2 Ecosystem redefined PC lighting with smarter control, expanded compatibility, and a wide range of accessories, giving builders unmatched customization possibilities. From ambient lighting for monitors to RGB underglow and fan accessories, I led the development of a modular and user-friendly solution that transformed how users personalized their setups.
Personalized Lighting for Every Setup
Elevating RGB Lighting to the Next Level
Understanding that every gamer is unique, we developed user personas to guide product decisions. These insights shaped our design, features, and configurations to meet diverse needs.
Phase 1: HUE 2 Lighting Kit (Core lighting controller + LED strips).
Phase 2: Expansion accessories: RGB Underglow, Cable Combs, and Fan Covers to enhance flexibility and PC aesthetics.
Phase 3: HUE 2 Ambient Kit for monitors, introducing immersive ambient lighting modes powered by CAM software.
Building a Complete Lighting Ecosystem
The product roadmap focused on modularity, scalability, and ecosystem growth:
Challenge:
Cost overruns on housing for RGB underglow and overheating issues with the lighting controller.
User feedback on the durability of double-sided tape for the Ambient Kit.
Solutions:
Reworked underglow housing design for cost efficiency and improved thermal performance.
Launched an updated Ambient Kit with enhanced tape quality and streamlined installation guidelines.
Hardware and Mechanical Refinements
Product Review Highlights
"Streamlined installation and intuitive software makes the HUE 2 a versatile powerhouse of RGB."
"At just over $100, it is costly, but once the HUE 2 Ambient V2 RGB Lighting Kit is installed and functioning, it becomes much less of a sticking point. What we have experience is nearly mind blowing, and we strongly urge you to try it out!"
92/100
Enthusiast Builder: Focuses on achieving a clean, fully synchronized lighting setup with high customization (e.g., RGB LED strips and cable combs).
Gamer: Prioritizes immersive lighting effects, such as monitor ambient modes that extend gameplay visuals into their environment.
Streamer: Values bold, vibrant lighting to highlight PC aesthetics, favoring RGB fans and underglow for maximum impact.
DIY Novice: Seeks an easy-to-install solution with intuitive software, avoiding complexity in setup and control.
Managing Inventory and Channel Launches
Challenge:
Excess HUE+ inventory in channels reduced initial demand for HUE 2 products.
Regional delays in SKUs and inconsistent stock availability post-launch.
Solutions:
Implemented a trade-up program for HUE+ users to encourage migration to HUE 2 products.
Standardized SKU tracking processes and improved launch execution timelines across regions.